OUR FIRST PRODUCT

Deneb Track

Track. Authenticate. Prove.

A digital twin for every product.

Each unit you make carries its own secure digital identity: its digital twin. That identity records what happens to the unit over its life, and it lets anyone with a scan confirm the product is real and see where it has been, from the factory through to the person who buys it.

It's built for manufacturers and supply chains that need to prove their products are genuine and keep track of them once they leave the building.

Deneb Track digital product lifecycle
Core Capabilities

From identity to intelligence

Everything the platform does, from giving a product its identity to flagging when something looks wrong.

A secure identity for every product

Every unit gets a unique, secure ID the moment it's made. That ID is the anchor for everything else: authentication, event history, traceability. It stays with the product for life. When someone scans it, they're checking one record you control, not a printed label that's easy to copy.

A unique ID for every unit you produce
QR, barcode, or serialized formats: whatever suits your line
Each ID ties back to its batch and manufacturing details
One identity that stays with the product for its whole life
Deneb Track product identity
Identity Created Product ID #20260225

See what happens after a product ships

Each step in a unit's journey is logged against its ID: packed, shipped, received, scanned in a store, checked by a customer. Over time that becomes an event history you can rely on, because every entry traces back to a real identity instead of a spreadsheet someone updated by hand.

Log events wherever a product is handled
Scans, hand-offs, location changes, customer checks
A clear timeline for any unit, in the order it happened
Updates as they occur, not days later
Deneb Track product lifecycle
Event Captured Packed: Factory A, 10:42 AM

Tell real from fake with a scan

Anyone holding the product (a distributor, a retailer, the customer who bought it) can scan it with any phone camera, with no app to install, and get a straight answer: genuine, or not. If a code has been copied, used before, or matches nothing on record, the scan flags it instead of waving it through.

Confirm a unit is genuine in a single scan
Catch duplicate, reused, or invalid codes
Works for partners and everyday customers alike
No app to install: any phone camera works
Deneb Track product authentication
Verification Genuine: Authenticated

Follow a product from origin to customer

Stitch a unit's events together and you get its whole path: where it started, everywhere it went, who handled it along the way. That's the record you reach for when a regulator asks, a recall lands, or something in the chain doesn't add up.

Track a unit across everyone who touches it
A complete history, end to end, for each product
The trail you need for compliance and recalls
A place to start when you have to investigate
Deneb Track product traceability
Trace Record Factory → Customer

Unique serials, issued at production volume

Everything else rests on each unit having its own number. Deneb Track issues those serials (collision-safe and GS1-compatible), and you apply them as QR codes, barcodes, or digital labels. It's built to keep pace at production volume, even across more than one site.

A unique number for every unit
QR and barcode formats
Issues at high volume without slowing the line
Linked to metadata and lifecycle from the start
One identity layer underneath it all
Secure references, not guessable codes
Allocate in batches or ranges
GS1 serialization standards supported
Collision-safe, so no two units clash
Issue across multiple manufacturing sites

Plug into the systems you already run

Deneb Track talks to the software already on your floor and in your back office: ERP, MES, warehouse systems, partner platforms. Identity data and events pass between them over REST APIs and event feeds, so the product record stays current without anyone rekeying it.

REST APIs for identity and event data
Pull events straight from manufacturing systems
Connectors for ERP and MES
Product events kept in sync as they happen
SDKs and docs to build against
Share data with partners up and down the chain
Secure endpoints for incoming events
Queued processing for heavy volumes
Authentication and access control on every call
Standards-based formats both sides understand

Make sense of the events

Once events are flowing in, the analytics turn them into something you can read at a glance: dashboards, timelines, a map of where product is moving. It's how a team catches a slow distributor, traces an odd pattern, or sees which markets are really pulling stock.

Dashboards for day-to-day activity
A timeline of events for any unit
See how product flows through the chain
Where units are moving, on a map
Search and dig into specific events
Filter and group events however you need
Reports across products and time periods
Compare movement between points in the chain
Look back at history and spot the change
Activity by market, not just by unit

Catch what shouldn't be happening

That same event data gets watched for trouble. A code showing up in two countries at once, or a region that suddenly logs scans it never had: those are the patterns that point to counterfeits or diversion. Deneb Track scores the risk and alerts you while there's still time to do something about it.

Spots unusual patterns in product activity
Signals that point to counterfeits
Alerts driven by real events, not hunches
Flags anomalies tied to a location
Picks up supply chain flows that look off
A risk score on questionable events
Tools to dig into anything suspicious
Real-time alerts the moment a signal fires
Watch identity activity worldwide
Guard against counterfeits and diversion

Have a question?

Looking at product identity, serialization, or traceability for your own line? Tell us what you're trying to solve and we'll talk it through.

Get in Touch